Sonal Manohar Muluk

Assistant Professor,

MITWPU’s Faculty of Management

School of Management (PG)

Research and Publications

Books and Journals

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Entrepreneurial Ecosystem: Perspectives from Emerging Economies ISBN 978-81-322-2086-2.

Chapter No 14 “Implications of Driving Factors for Entrepreneurship: A case study for Immigrants, Ethnic and Religious minorities’ entrepreneurship in Pune city. (Pages 327-349)

Paper Published in International Journals

The International Journal’s Research Journal of Social Science & Management, ISSN: 2251-1571 Impact Factor: 4.9 “An Empirical Analysis of Adoption of Mobile Banking Services in Pune City: With Reference to Diffusion of Innovation Theory”

 


Research Papers (International)

 IIM Indore 2019, IIMI-NASMEI Summer Marketing-IS Conference "Techno-Marketing: A Study of Understanding the Impact of Techno Marketing Tools for Creating Customer Value in Banking Sector in Pune City"

International Conference at Poona College of arts , science and commerce & BCUD, SPPU (Jan 13-14, 2017), “A Comparative Study of marketing strategies and Consumer satisfaction of Ayurvedic medicinal products with allopathic medicinal products in Pune” Volume IV, issue III, Jan 2017

 

ICIER International Conference at Indian Institute of Management, Bangalore (IIMB)(29-31 January 2015) : “An Empirical Investigation: Role of Education and Training for the Base of Pyramid to Develop as Entrepreneurs”

10th AIMS International conference on Management organized at IIMB (6th-9th Jan 2013):  “Emergence of M-Commerce: Issues and Challenges with Reference to Pune City.”

10th AIMS International conference on Management organized at IIMB (6th-9th Jan 2013):  “Service Quality Assessment with SERQUAL in Insurance Sector”

ICER- BRIC International Conference at Indian Institute of Management , Bangalore (IIMB):  “Implications of Driving Factors for Entrepreneurship: A case Study For Immigrants, Ethnic & Religious Minorities’ Entrepreneurship in Pune city”

 

International Conference on Globalization and Consumer Protection- challenges & strategies Jan 10: Golden Dreams and Reality : Impact of marketing on consumer in Real Estate Business

IES International Marketing Conference, Dec- Jan 09-10: Innovative Marketing of Ayurveda Medicines in Turbulent situation, with taking different issues as an opportunity to sustain in the market

PUMBA Global Meltdown - March 20-21, 2009:  New Trends in ‘Placement Services for management students’ in an economic down turn.

“Second International Conference on Globalization and Consumer Protection” : organized by Research Centre for Consumerism, Kalasalingam University on January 28th&29th,2011

Research Papers (National)

National Research Conference in Business Management, Social Sciences and Humanities 2017 at MIT-SOM on December 21-22, 2017: “ A study on Innovations in Rural Marketing”

National Research Conference in Business Management, Social Sciences and Humanities 2017 at MIT-SOM on December 21-22, 2017: “Digital Marketing - Future of Marketing”

National Research Conference - Managing Sustainability in the Era of Economic Uncertainty at MIT MBA on Oct 7-8, 2017: “ A study of f-commerce”

National Research Conference - Managing Technology and Innovation for Competitive Advantage in Global Business Environment at MIT-MBA 2012 : “Customer Awareness and Customer Perception towards Green Buying Behavior:  with special reference to Green Marketing in Pune city”

National Research Conference - Managing Technology and Innovation for Competitive Advantage in Global Business Environment at MIT-MBA 2012: Quality Management tools in Industries”

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